GLADRAGS

GRAPHIC DESIGNER
        BRANDING     -     SOCIAL MEDIA     -     MARKETING      



I took GLADRAGS from an idea to a fully formed identity. From shaping the concept and tone of voice to creating campaign slogans, social media strategy, and visual presentation, I built a brand that flips the “clean girl” aesthetic on its head with playful, high-impact design. Deliverables included brand positioning, a tagline library, social media concepts, landing page copy, and promotional poster assets, all working together in a clear creative strategy to make cleaning loud, fun, and unapologetically bold.