PIRATES GROG RUM

GRAPHIC DESIGNER
  SOCIAL MEDIA     -     PRODUCT LAUNCH     -     MARKETING      



For this project, I was tasked by Pirate's Grog Rum to design and craft an engaging Instagram post for the launch of their new Banana Spiced Rum flavor. The brief required a visually striking graphic paired with a compelling caption to captivate their audience and promote the product as a tropical-inspired rum infused with caramelized bananas.

To achieve this, I created a vibrant, beach-themed design featuring bold typography, tropical imagery, and rich product visuals that aligned with the brand's adventurous personality. The accompanying caption captured the product’s essence, emphasizing its unique flavor and offering a promotional discount to drive engagement and sales during the launch period.

This project demonstrates my ability to blend graphic design and copywriting to create cohesive and impactful social media campaigns.


You can visit their website here: https://piratesgrogrum.com/